Every Moment Matters

This is a brand anthem video made by my team to create brand awareness about Foundation Medicine. This video is meant to inspire our audiences, help them understand our mission, and also set the context for selling our tests. As an organization, it was our first brand marketing project.

My Role: I was Head of Creative when this project was pitched and developed. I checked in with the team and approved at key phases, and spent the majority of my time working across the organization to pave the pathway for buy-in and approval from leaders.