40 Tenth Avenue

This is a brand strategy project for a building on the west side of Manhattan, on The High Line. The building was designed to accommodate the pathway of the sun because of its unique location, so we used this as the central theme for our strategy.

My role: I was the Creative Director for this project, leading the team from concept to execution for all the deliverables: brand identity, renderings, photoshoot, narrative development, brochure and website. I served as the primary creative contact for the client.