Bold Messaging Campaign

This is a brand communications campaign we created, requested by the leadership team, to help Foundation Medicine communicate more boldly and clearly about what we do. We chose to feature real FMI patients and show them taking agency in their lives despite their diagnoses.

My Role: I led this project from concept to execution, including pitching the work to our VP of Comms to make sure the work remained in house. I also advocated for this project through a series of roadshows across multiple functions to get buy-in.